Cambodia's​ digital​ economy,​ in​ particular​ the​ e-commerce​ segment,​ has​ experienced​ rapid​ growth​ within​ the​ past​ decade.​ Internet​ access,​ affordability,​ and​ uptake​ have​ ramped​ up​ significantly,​ and​ the​ consumer​ base​ is​ becoming​ increasingly​ sophisticated​ in​ terms​ of​ absorbing​ social​ media,​ local​ content,​ and​ increasingly​ smart-phone​ based​ value-added​ services.

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